Episode #074: Michael Griego

Don’t Ignore the Customer


Michael Griego

Michael Griego is an International Sales Thought Leader, a Consultant, Trainer, Coach, Speaker and Author. His book 42 Rules to Increase Sales Effectiveness offers practical advice to anyone looking to improve their sales skills.

Key Takeaways From This Episode

[00.54] Michael shares his journey into sales – Mike shares his transition from aspiring teacher to sales professional.

[01.58] How Has Selling Changed  – Mike shares how selling has become more complex over his career.

[04.25] The Key Attributes of a Modern Successful Sales Professional – They are:- self motivated, technicians, facilitators, empathizers and they have a servants heart.

[06.20] Michael’s Top Three Sales Do’s and Don’ts – Do’s; Clarity of sales process, clear messaging, be clear on the right activities. Don’ts; Break schedule, don’t overemphasize our product and finally don’t ignore the customer.

[09.32] Michael’s Most Satisfying Sales Pursuit and Lesson – Michael shares a sales failure and the lessons that he learned from it, which is when someone sighs you are about to get the truth.

[13.21] Michael’s Advice to His Younger Self – There are two types of people in this world, those who make excuses and those that find a way.

More About Michael

What is your all time favourite sales-related movie?
Tommy Boy

Favourite sales related quote?
“There are 2 types of people: those that make excuses, and those that find a way”

Which sales book has had the most positive impact on you?
How to Win Friends and Influence People, by Dale Carnegie

Who / What inspires you?
Maximus in the movie Gladiator

What aspect of your own personal development are you most focussed on improving at the moment?
Planning my wife’s surprise birthday celebration this weekend! Exercising my creative event planning/social organizing skills.

Hobbies, Interests?
Classical guitarist, grandfather of 9