Episode #361: Melinda Emerson

Using ChatGPT to Optimize Email Marketing
Melinda Emerson


Melinda F. Emerson

Melinda F. Emerson, widely known as “SmallBizLady,” is a highly respected small business expert, media spokesperson, and dynamic keynote speaker. With 24+ years as CEO of the Quintessence Group, her consulting expertise aids Fortune 500 brands targeting small businesses. A prolific writer and educator, she’s recognized for her online school, the Smallbizlady University, and her bestselling books. Recipient of numerous accolades, including Forbes’ #1 woman for entrepreneurs to follow on Twitter, Melinda’s insights reach millions weekly.

Our Mission Is To Change The Negative Perception Of Sales People

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How can you use ChatGPT to optimize email marketing? Melinda Emerson believes that with some great input and a few tweaks, ChatGPT can be a game-changer for email marketing. In this episode of Sales Reinvented, she shares how you can ChatGPT to enhance the sales process and improve customer interactions. Let’s dive in and discover how ChatGPT can transform your sales engagement!

Outline of This Episode

  • [1:19] How can ChatGPT enhance the sales process?
  • [2:14] Key features and capabilities of ChatGPT
  • [3:14] How ChatGPT can help with prospecting
  • [4:21] ChatGPT can create images/graphics
  • [4:53] The challenges or limitations of ChatGPT
  • [6:46] How ChatGPT handles personalization
  • [8:25] Top three chatGPT dos and don’ts
  • [10:03] Melinda’s favorite ChatGPT story

Using ChatGPT to enhance email marketing

Melinda fully recognizes the power of ChatGPT to optimize email marketing. The AI tool can not only generate customized emails but also suggest valuable content and creative angles to engage prospects effectively. By utilizing ChatGPT’s capabilities, Melinda has improved her email communication with her target audience and increased her sales productivity significantly.

The challenges or limitations of ChatGPT

Whenever you use ChatGPT, you want to make sure you double-check facts and figures. It might generate an incorrect title for a book. It also isn’t 100% accurate when it comes to providing real-time information. Melinda points out that you must realize that it is a tool that needs to be given strategy and context by a human. You can’t just set it and forget it. 

Secondly, you can hit “Regenerate” and get a different version of the initial results. This allows you to play around with it and rewrite things until you get the version you want. 

How ChatGPT handles personalization

Melinda is a fan of taking a series of emails that you’ve already written and uploading them so ChatGPT can learn your tone and style. She will tell chatGPT that she needs a 400-word email that is funny, extending her VIP early-bird registration for another week. But you have to teach it and give it content. Include as many details about what you want as possible. The more information you can give ChatGPT about who you’re personalizing something for, the better. 

Listen to hear Melissa’s top three ChatGPT dos and don’ts!

Embrace Chat GPT: Your Ally, Not Your Adversary

Melinda’s personal journey with ChatGPT reflects a common fear sales professionals may face when adopting new technology. However, she overcame her concerns and discovered the true value of ChatGPT in enhancing her business. 

The lesson for sales professionals is to embrace ChatGPT as a powerful ally, not a threat. With a little training and familiarity, ChatGPT can become an indispensable tool for delivering better customer service and increasing productivity.

Discover more valuable insights from Melinda Emerson on using ChatGPT to revolutionize your sales process! Tune in to the full episode and learn how this AI tool can help you achieve greater sales success!

Resources & People Mentioned

Connect with Melinda Emerson

Connect With Paul Watts


Audio Production and Show notes by

Learn More About Melinda Emerson

Are there any resources on ChatGPT that you recommend?  I found a few resources, TheresanAIforthat.com which will allow you to find any A.I. resource you might need, and magicslides.app that can build full slide presentations in Google Slides. I also like Opus Clip www.opus.pro, a generative AI video tool that repurposes long-talking videos into shorts reels in one click.

In the field of AI and Sales – Who do you most admire and why? Chris Carr, CEO, Farotech is the best AI expert I know at the moment. Chris is at the forefront of AI and hosts a podcast Digital Marketing Masterclass with Andy Crestodina. Carole Mahoney is the sales expert I admire the most. She is a straight-talk sales expert with practical advice. Her new book, Buyer First, Grow Your Business with Collaborative Selling is Fire. Everyone should grab her copy.

What are your top ten favorite prompts in ChatGPT – Your Golden Question/Prompt Set? I use ChatGPT to write sales emails, sales funnels, newsletters, and blog articles.

What are some of the most important considerations that companies should be aware of as it relates to their employee’s usage of ChatGPT? ChatGPT is a productivity tool, and it should be used that way. 

Should training be provided for employees to utilize this tool safely and effectively and should this be included in a salespersons induction / onboarding process?  You should always train new and existing employees on any new software that you are bringing into the business, especially sales software if you want people to use it.

Can you share some examples of how ChatGPT has helped companies improve their sales process or increase sales? AI in sales can be used to help manage and predict customer behavior, identify cross-selling and upselling opportunities, update your CRM, automate repetitive tasks, and improve forecasting accuracy.

Hobbies, Interests? I love golfing, traveling, and writing.

How can our listeners contact you? Connect with me Melinda Emerson on LinkedIn. Follow me at @SmallBizLady on all socials. My website is www.smallbizladyuniversity.com. I am hosting a live conference Brand In Demand Live, on Sept. 21-23 in Philadelphia, PA. I’m teaching authors, speakers, coaches and consultants how to elevate their brands, so their target customers will call them. Use the code SBLVIP for a discount.


by | Aug 2, 2023 | Sales Reinvented Podcast

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