Episode #486 – Jamie Crosbie

In the world of sales, the relentless pressure to perform can take a toll on physical and mental health. But what if the secret to sustained sales success wasn’t just about hitting targets, but also about how you care for your body and mind? 

On this episode of the Sales Reinvented podcast, I sat down with Jamie Crosbie, TEDx speaker, sales leader, and founder of Proactivate, to explore the powerful link between fitness and professional sales performance. Here’s how building habits around health can elevate not just your mood, but your sales results.

Outline of This Episode

• [01:20] Exercise leads to a sharper mind, increased energy, and clarity.
• [02:39] Jamie’s top 3 fitness habits for sales professionals.
• [06:14] Recovery practices are an integral part of being a high performer.
• [07:29] Finding your core alignment.
• [11:21] A real-world example of when improving her physical health directly contributed to Jamie’s success.
• [12:27] Balancing life and growth phases.

Moving your body sharpens your mind because exercise is more than a routine; it’s a catalyst for energy, focus, and resilience, all of which are essential to be a high performer professionally. Jamie likens pushing through a tough workout to conquering business challenges, highlighting that physical resilience directly supports professional stamina and mental agility.

Jamie’s Go-To Wellbeing Practices 

Jamie singles out yoga as her cornerstone practice, as it grounds her and aligns her mind and body. Through breath work and mindful presence, yoga provides a physical reset and reinforces intention and focus, traits that translate into client meetings and high-stakes presentations.

But her routine doesn’t stop at yoga. Jamie’s holistic approach to performance includes:

• Morning Movement: Whether it’s hiking, strength training, walking, or yoga, Jamie starts her day with movement to set the tone and energy for what’s ahead.
• Mindset Work: Mornings also include meditation, devotionals, gratitude, and affirmations, all serving to anchor her to her purpose and cultivate a resilient mental state.
• Physical Care: Prioritizing sleep, hydration, and whole, unprocessed foods ensures both body and mind function at their best.

Managing Stress and Burnout in Sales

High-performing sales professionals face unique stresses: demanding quotas, travel, and constant client engagement. Jamie and I discuss why regular exercise and a balanced diet are foundational to stress management, hormone regulation, and maintaining motivation. They’re necessary tools for consistent performance.

A common challenge she observes among salespeople is the struggle to find time for self-care, frequently leading to burnout. Jamie recommends booking fitness sessions as standing appointments, “treat it as a non-negotiable”, which helps build consistency and makes self-care part of your professional identity.

Recognizing and Responding to Burnout

Self-awareness is critical, and it’s so important to recognize the early signs of fatigue and burnout, such as feeling distant from your core, a lack of joy, a short temper, or brain fog. Rather than waiting until these signals become overwhelming, Jamie suggests intervening early: step outside, meditate, stretch, or simply pause to check in with yourself. She champions the idea that recovery is part of high performance, and it’s not a luxury, so sleep and downtime deserve as much respect as your most important deals.

Jamie’s Dos and Don’ts for Fitness and Performance

Jamie shares actionable insights for building a sustainable, high-performance lifestyle: 

Dos:

• Block movement time in your calendar.
• Prioritize sleep as seriously as you do client meetings.
• Fuel your body with whole, unprocessed foods (think fruits, vegetables, organic proteins).

Don’ts:

• Don’t view self-care as selfish; it’s essential for leadership.
• Don’t rely on caffeine to mask fatigue.
• Don’t wait for a health scare to make positive changes.

Living and Selling with Intentionality

Peak sales performance is rooted in living intentionally across all areas of life. By embedding fitness and self-reflection into the fabric of your daily routine, you’ll be better equipped to face your professional challenges. As Jamie’s own experiences demonstrate, prioritizing your health isn’t an indulgence; it’s a strategic investment in your success as a sales professional, leader, and human being.

Connect with Jamie Crosbie

• Jamie Crosbie 
• Jamie Crosbie on LinkedIn

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Learn More About Jamie Crosbie

1. Pivotal Moment

I’ve always been into fitness, and as a board-certified integrative health and wellness coach, I’ve understood from the beginning that fitness and mindset aren’t optional; they’re foundational. Before I had kids, I realized that if I wanted to show up fully one day for them and for my career, I had to prioritize my health. Once I became a mom, that awareness deepened. I wanted to be strong for them and strong in business. It was the foundation for both.

2. Specific Practice

I’ve always mixed it up – hiking, marathons, triathlons, weight training, even Krav Maga. All kinds of fitness are great, and I love variety, but the practice I always return to is yoga. Yoga is about slow strength. It’s not flashy, but it’s foundational. On the mat, I’ve learned how to stay grounded in discomfort, breathe through challenge, and hold steady. That mirrors business and leadership perfectly. When life throws the unexpected, yoga reminds me that strength doesn’t always look fast; it looks steady.

3. Most Challenging Period

Becoming a single mom while building a business was my hardest season. Two small children, a growing company, and very little margin. But fitness became my anchor. Sometimes it was a run, sometimes just a short yoga practice, but I refused to give it up. I also built in time for wellness retreats for deeper restoration. That discipline kept me healthy for my kids and sharp for my clients. It reminded me that taking care of myself wasn’t selfish, it was what allowed me to take care of everyone else.

      4. Top Three Must-Haves

1. Consistency over intensity – It’s not about doing everything; it’s about doing something daily.

2. Mind-body practices – Yoga, meditation, even mindful walking. Those practices sharpen both resilience and clarity.

3. Accountability – Whether it’s a partner, a coach, or even your calendar, have something that holds you to your commitment.

     5. Evolving Relationship Between Fitness and Work

The more digital and always-on we become, the more our physical health and mindset will determine who thrives. Performance isn’t just about output anymore; it’s about stamina, focus, and energy management. Fitness and mindset together are the new competitive edge in business. The professionals who intentionally care for both will lead with clarity and resilience, while others burn out. To stay ahead, you have to see them as non-negotiable, not afterthoughts.

6. Overlooked Practices

Three come to mind:

• Breathing practices – It sounds too simple, but intentional breath resets your nervous system in minutes.
• Walking meetings – Getting movement while working changes energy and sparks creativity.
• Rest and fueling yourself – Not just sleep, but true rest and nourishing your body. Too many leaders treat exhaustion like a badge of honor. In reality, rest and fuel are pivotal performance tools.