Episode #164: Drew D’Agostino
Drew is the CEO and founder of Crystal Knows, which is an artificially intelligent psychometric platform, which accurately predicts the personality style of people from their social media profiles. [00.50] Drew defines the term ‘Sales Technology Stack’ – as simply ‘the set of technologies that you use every day and rely on’.
[01.11] Why is it so important for businesses today to have a solid sales technology stack? – all of your competitors are using technologies that are making them more efficient, giving them more information about the customers, and ultimately it creates a probably superior customer experience now. So if you’re not using our effective technology tools or data in your sales process, you will simply deliver a experience that is not on the same level as your competition, really.
[02.04] Drew explains why salespeople resist taking on new technologies as part of their day-to-day sales roles – Drew agrees that we are creatures of habit and also creatures of routine and tradition. If something has been working for you for a while, you have the benefit and drawback of inertia. So if you’ve got confidence in something that’s been working, introducing some uncertainty into that mix with a new tool we tend to see the potential loss of that greater than we will perceive the potential value that’ll […]