Episode #126: Jeff Koser
AI – You Can’t Expect What You Don’t Inspect
Jeff Koser is the founder and CEO of Selling to Zebras, which is a sales enablement software platform which helps organisations quickly identify opportunities that have a low chance of closing so that your sales team can focus on the ones that they have the greatest chance of success with. He is also the author of the bestselling book “Selling to Zebras- how to close 90% of the business you pursue, faster more easily and more profitably. [01.08] Jeff defines Artificial Intelligence – as to how it relates to sales, how can it do some of the things that sellers have to do manually today that take up time but don’t really help them sell anything. Just a computer trying to figure out how to re-do mundane things that a seller does that are important to the sales function but don’t necessarily produce real value.
[01.49] Jeff explains how AI will impact professional Selling – some people fear that it will reduce the number of sellers out there, within the B2C and B2B space. However Jeff believes that AI will have the opposite effect, with the proliferation of information on the web and through every company sharing as much about themselves as they can, they say that 60-70% of the sale is […]