Episode #118: Mark Williams
You Can’t Automate Relationship Building
Mark Williams is a LinkedIn trainer, a social selling speaker and coach. He is the founder of winbusinessin which is an online social selling and support training business based in the UK. Mark has been training people on the use of LinkedIn for almost 10 years and is widely known in the business as Mr LinkedIn. He is also the host of the LinkedInformed Podcast. [01.05] Mark defines Social Selling – Social Selling is the influencing of the decision making process through social media
[01.32] Why haven’t some companies embraced social selling – Mark believes it takes people time to change, establish practices etc. Social Media where your customers are which is why you should be too.
[02.45] Which social media platforms should a modern sales professional be active in – Mark suggests using appropriate Social Media channels where your prospects are.
[04.13] Are there any tools that you recommend as part of a successful social selling strategy – Mark shares that there are some tools to consider using in social media such as native video in LinkedIn. Clips which is an IOS app for making short quick videos to post on LinkedIn. (Apple App), Mark is not a fan of tools that automate your social media, as he feels that selling is about building relationships.
[08.07] Mark shares […]