Episode #157: Victor Antonio
Fight the App Addiction
Victor is an author, a speaker, and a business consultant. As a speaker he has shared the stage with some very big names from Zig Ziglar, Dr Robert Schuller, John May, and many other top business speakers. He has authored 13 books on sales and motivation and his latest book, Sales Ex Machina: How Artificial Intelligence is Changing the World of Selling is a must read for anybody wanting to stay abreast of technology and sales. [01.08] Victor defines the term ‘Sales Technology Stack’ –In its simplest form, it means the aggregate or total products you use to manage your business and selling.
[01.28] Why is it so important for businesses today to have a solid sales technology stack? – Victor shares the importance of time management. Business owners want their sales people to be more effective, and salespeople need to find more effective ways to be efficient with our time.
[02.06] Victor explains why salespeople resist taking on new technologies as part of their day-to-day sales roles – Part of the reason is fear of using a new technology and the possible things that could go wrong and not believing in the Return of Investment of the technology. To overcome the fear of using a new technology Victor recommends looking at the fact that you just can’t […]