Episode #139: James Muir
Negotiate With Genuine Intent
James Muir is the founder and CEO of Best Practice International and the bestselling author of the number one book on “Closing Sales – The Perfect Close”. James is a thirty year veteran of Sales, having served in every role from individual contributor to executive VP. His mission is to make the complex simple. James has an extensive background in healthcare, where he has sold to and spoken for the largest names in technology and healthcare , including HCA, Tenet, Catholic Health Care, Banner, Dell, IBM and many others. Not only is James a life long student of Sales, he is also an accomplished guitarist, organic chemistry fan and fitness buff. Those interested in learning a method of closing that has zero pressure involves just two questions and is successful 95% of the time can reach him at puremuir.com. [01.36] James defines Negotiation – as nothing more than just facilitating win-win arrangements. It’s understanding things well enough, that you can craft things so that everybody wins.
[02.02] James explains how negotiation is important for business – negotiation is important for business because any deal that is not a win-win will quickly deteriorate into a lose-lose deal. If you win but the customer loses, that will eventually turn into a nightmare for the client and will in return […]