Episode #122: Tim Hughes
Could Social Selling be Your Legacy?
Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He was responsible for a large-scale sales transformation within Oracle, the result of which delivered in excess of $100m in sales uplift. He is currently leading a number of sales transformation programmes in large B2B organisations. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. [01.36] Tim defines Social Selling – it isn’t selling over social. It is the way sales people need to change or react to the way buyers have changed the way they buy.
[02.25] Why haven’t some companies embraced social selling –Tim relates the reluctance of embracing social media to the way people embraced e-mails when they first appeared, people don’t want to change with the times.
[03.28] Which social media platforms should a modern sales professional be active in – Tim relates to B2B enterprise and feels that here you have to be in LinkedIn and that you need a buyer […]