Episode #113: Steve Hall
You Need to Be Where Your Customers Are
Steve Hall, Steve is Managing Director of Executive Sales Coaching Australia, co founder of Executive Sales Forum International and a founding member of Sales Masterminds APAC. He specialises in helping his clients sell more effectively at executive level using social media among other approaches.
Key Takeaways From This Episode
[00.58] Steve defines Social Selling –Steve suggests that it depends on who you are and what you sell. There is true social selling and social influencing.
[01.40] Why haven’t some companies embraced social selling – Relevance and people being slow to the table.
[02.45] Which social media platforms should a modern sales professional be active in – Steve suggests you need to be where your customers are.
[03.50] Are there any tools that you recommend as part of a successful social selling strategy – Buffer and Social Bee. Although Steve suggests that some things are better not automated
[04.57 Steve shares his top three social selling do’s and don’ts – Do: Be yourself, be polite and nice (be on your best behavior), be consistent. Don’ts: Connect then sell, don’t be afraid to disagree or be controversial,
[08.50] Steve shares his favourite social selling story – Steve shares a great social selling story about a conference he was promoting through social selling.
[10.45] What advice would you give to a CEO […]