Episode 063: Kristin Zhivago

You Can’t Talk Anyone into Anything Anymore!

Meet

Kristin Zhivago

Kristin Zhivago is an author, speaker and professional trainer. She is the President of Cloud Potential, a customer acquisition company and Cloud Wise Academy, a learn to earn organization that trains workers and employers on the new e-commerce economy. Kristin is also the author of How to Sell the Way Your Customers Want to Buy.

Our Mission Is To Change The Negative Perception Of Sales People

Our Vision Is A World Where Selling Is A Profession To Be Proud Of

Key Takeaways From This Episode

 

[00.58] Kristin shares her journey into sales – Kristin was the first woman to sell machine shop tools in the US.

[02.07] How Has Selling Changed  – There are many more tools today to help customers, and customers have much more information today.

[07.06] The Key Attributes of a Modern Successful Sales Professional – Research, preparation, deep thinking and an intention to help.

[09.05] Kristin’s Top Three Sales Do’s and Don’ts – Listen with Intense Curiosity, Start every day with the intention of helping and waking each morning with an Iron Will.  You can’t be a ‘know-it-all’ but you can be a ‘learn-it-all’.

[12.30] Kristin’s Most Satisfying Sales Pursuit and Lesson – Kristin shares a story walking out of a call with her tail between her legs having been sent packing by a customer.  You can’t talk anyone into anything anymore, they need to be understood.

[15.08] Kristin’s Advice to Her Younger Self – There is no substitute for preparation anymore.  Where are you in your buying process.

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More About Kristin

What is your all time favourite sales-related movie?
Pursuit of Happyness. It’s a movie more about personal honor and persistence than the hard-core cliche showing all salespeople to be either bullies, fools, or manic depressives.

Favorite sales related quote?
“Well done is better than well said.”  – Benjamin Franklin

Which sales book has had the most positive impact on you?
New Sales Simplified by Mike Weinberg

Who / What inspires you?
God, my husband, and my business partner. And all the business people who want to make the world a better place and struggle to compete effectively in today’s e-commerce economy.

What aspect of your own personal development are you most focussed on improving at the moment?
Self-discipline. I’ve always been quick on my feet; I spent decades learning to be better prepared; now I want to be consistent about doing what I already know I should do.

Hobbies, Interests?
Ocean sailor. Sailed from South Africa to New England several years ago, have been sailing for years.

by | Jun 27, 2017 | Sales Reinvented Podcast

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