Episode #107: Elinor Stutz
The Buy, Buy, Buy becomes Bye-Bye
Elinor Stutz is the bestselling author of ‘Nice Girls DO get the sale – Relationship building that gets results’. Elinor is an inspirational speaker and educational trainer with Smooth Sale which is a professional training and coaching organization based in Virginia. Elinor has gained prominence by being voted as one of the brightest minds in sales to follow on Twitter from CEO World Magazine in 2015.
Key Takeaways From This Episode
[01.04] Elinor defines Social Selling – Is being your natural self in a professional manner, the opportunity to build your personal brand.
[01.38] Why haven’t some companies embraced social selling and why should they – They are afraid of their shadow, lawsuits being afraid of embracing the new. Social selling levelled the playing field.
[03.25] Which social media platforms should a modern sales professional be active in – Elinor shares her preferred go to social media platforms.
[04.35] Are there any tools that you recommend as part of a successful social selling strategy – Elinor suggests that you need to use common sense and respect, these are the tools that a social seller should be using. Be careful about what you automate. Professionally Personal
[05.42] Elinor shares her top three social selling do’s and don’ts – Do put out your insights or tips. Do answer people who message you. Do keep up to date, every day is an opportunity to learn something new. Don’t assume ask questions, Don’t do the Buy, Buy, Buy (The Buy, Buy, Buy becomes Bye-Bye.) Don’t take criticism personally. The harsher the criticism the more likely you are onto something good.
[10.20] Elinor shares her favourite social selling story – Elinor shares her story about breaking through the glass ceiling through tweeting.
[11.30] What advice would you give to a CEO who hasn’t made the leap of using social selling – Elinor would suggest talking to their peers and the people on the teams and their results.
More About Elinor
What was the last book you read?
The latest book I will be reading is, “Sales Differentiation” by Lee Salz. Side Note: I belong to an online sales group of almost 50 people, many of whom are authors. We share the work of one another.
Who / What inspires you?
People who, and companies that are doing their part to contribute to the benefit of society. For example, Bill Gates became incredibly wealthy with the creation of Microsoft. He could have stopped there, but he did not. According to Wikipedia and a Google Search, Bill Gates has the highest amount given to charity ($35 billion) among the greatest philanthropists. While most of us do not have large sums to give, we can each do our part in helping communities around us. My work is to help people with interviewing skills so they may acquire the job they desire. On Twitter, in addition to the inspirational quotes, I’m inspired by the incredible photography from around the world. Music and art also motivate me to do more.
What aspect of your own Social Selling program are you most focused on improving at the moment?
My focus is primarily on the Smooth Sale Blog. It is growing in popularity and shared on the social media platforms. The guest blog queue is in growth mode for the audience. The collaborative effort is also leading to new exciting opportunities.
Travel was my first hobby beginning at age 16. Ahead of my time, a few years later I was ‘wishing’ I could travel, submit my articles about the experiences, and make a career from it. There is a possibility after all these years, and my wish may come true.
How can our listeners contact with you?
You may visit www.smoothsale.net to learn more, Email: firstname.lastname@example.org, Let’s Connect: Twitter: @smoothsale or LinkedIn: https://www.linkedin.com/in/elinorstutz