Episode #108: Jack Kosakowski
Getting Visible, Valuable and Connected
Jack Kosakowski is a Sales Practitioner who is changing the negative image of millennials, He is the Global Head of B2B Social Sales Execution for the Creation Agency which is a Sales Training and Marketing Agency and is a renowned sales blogger and podcaster, Jack is also on the Social Media Marketing Top 100 Influencers and Brands list by Onalytica.
Key Takeaways From This Episode
[01.05] Jack defines Social Selling – Getting visible, valuable and connected to your buyers.
[01.55] Why haven’t some companies embraced social selling and why should they – Most companies don’t know how to sell, you can’t teach an old dog new tricks, it takes time and effort.
[03.40] Which social media platforms should a modern sales professional be active in – You should know your buyers and where they are. Pick the channels where you know your buyers live and stick to them.
[04.25] Are there any tools that you recommend as part of a successful social selling strategy – LinkedIn sales navigator, listbuilder, Lead IQ are some of the tools that Jack recommends
[05.18] Jack shares his top three social selling do’s and don’ts – Don’t connect and pitch, don’t think that sharing your companies content, don’t social sell if you don’t have a strategy. Do post regularly and share great content with your […]