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Episode 108: Jack Kosakowski

Episode #108: Jack Kosakowski

Getting Visible, Valuable and Connected

MEET

Jack Kosakowski

Jack Kosakowski is a Sales Practitioner who is changing the negative image of millennials, He is the Global Head of B2B Social Sales Execution for the Creation Agency which is a Sales Training and Marketing Agency and is a renowned sales blogger and podcaster, Jack is also on the Social Media Marketing Top 100 Influencers and Brands list by Onalytica.

Key Takeaways From This Episode

[01.05] Jack defines Social Selling – Getting visible, valuable and connected to your buyers.

[01.55] Why haven’t some companies embraced social selling and why should they  – Most companies don’t know how to sell, you can’t teach an old dog new tricks, it takes time and effort.

[03.40] Which social media platforms should a modern sales professional be active in – You should know your buyers and where they are. Pick the channels where you know your buyers live and stick to them.

[04.25] Are there any tools that you recommend as part of a successful social selling strategy – LinkedIn sales navigator, listbuilder, Lead IQ are some of the tools that Jack recommends

[05.18] Jack shares his top three social selling do’s and don’ts – Don’t connect and pitch, don’t think that sharing your companies content, don’t social sell if you don’t have a strategy. Do post regularly and share great content with your […]

By |2018-11-11T22:08:39+00:00December 12th, 2018|Sales Reinvented Podcast|0 Comments

Episode 107: Elinor Stutz

Episode #107: Elinor Stutz

The Buy, Buy, Buy becomes Bye-Bye

MEET

Elinor Stutz

Elinor Stutz is the bestselling author of ‘Nice Girls DO get the sale – Relationship building that gets results’. Elinor is an inspirational speaker and educational trainer with Smooth Sale which is a professional training and coaching organization based in Virginia. Elinor has gained prominence by being voted as one of the brightest minds in sales to follow on Twitter from CEO World Magazine in 2015.

Key Takeaways From This Episode

[01.04] Elinor defines Social Selling – Is being your natural self in a professional manner, the opportunity to build your personal brand.

[01.38] Why haven’t some companies embraced social selling and why should they  – They are afraid of their shadow, lawsuits being afraid of embracing the new. Social selling levelled the playing field.

[03.25] Which social media platforms should a modern sales professional be active in – Elinor shares her preferred go to social media platforms.

[04.35] Are there any tools that you recommend as part of a successful social selling strategy – Elinor suggests that you need to use common sense and respect, these are the tools that a social seller should be using.  Be careful about what you automate. Professionally Personal

[05.42] Elinor shares her top three social selling do’s and don’ts – Do put out your insights or tips. Do answer people who message […]

By |2018-12-05T06:39:45+00:00December 5th, 2018|Sales Reinvented Podcast|0 Comments

Episode 106: Tom Hopkins

Episode #106: Tom Hopkins

You have to Teach them, to Reach them

MEET

Tom Hopkins

Tom Hopkins is a world-renowned Sales author, Keynote Speaker and Sales Trainer. Tom has trained more than 5 million sales professionals across five continents since 1974. He has authored 18 books, his first book How to master the art of selling has sold more than 1.7 million copies, Tom has also mastered the art of Social Selling . Check out Tom Hopkins New Book Fill Your Funnel.

Key Takeaways From This Episode

[01.08] Tom defines Social Selling – Using online resources to network your way to success, here I am lets connect

[01.38] Why haven’t some companies embraced social selling  – They don’t understand the power of using them, social media platforms are like fishing holes, if you want to catch fish you have to go where the fish are.

[02.25] Which social media platforms should a modern sales professional be active in – Do you research and find out which platforms your ideal clients are using. Tom shares which platforms he feels might be best for both b2b and b2c

[05.07] Tom shares his top three social selling do’s and don’ts – Do proof read every message twice, write your posts from the clients perspective, include graphics and keep messages brief. Don’t post buy, buy, buy messages “teach them to reach them”, don’t ignore clients […]

By |2018-11-28T07:48:09+00:00November 28th, 2018|Sales Reinvented Podcast|0 Comments

Episode 105: Andrew Jenkins

Episode #105: Andrew Jenkins

The Importance of Social CEO’s

MEET

Andrew Jenkins

Andrew Jenkins is the principal at Volterra which is Toronto based professional services firm, specializing in social selling training, social media strategy and outsourced social media management, He is committed to helping companies grow revenue and compete to win, through the use of social selling and social media strategies, Andrew is also #38 on the Social Selling Supremos Index, #36 on the Top 100 Influencers and Brands by Onalytica and one of the Top 30 People Rocking Social Selling by Pipeliner CRM.

Key Takeaways From This Episode

[01.10] Andrew defines Social Selling – the use of social tools to identify prospects and nurture them along their decision making journey to a closed sale.

[01.38] Why haven’t some companies embraced social selling  – it’s hyped and looks like work, some demographics see it as a social tool not a work tool.

[04.05] Which social media platforms should a modern sales professional be active in – Andrew shares the must use social media platforms and two new emerging social platforms to look out for.

[07.25] Are there any tools that you recommend as part of a successful social selling strategy – Andrew talks about the free Chrome extension called ‘Discoverly’.

[08.35] Andrew shares his top three social selling do’s and don’ts – Do customize messages, Don’t use the default messages.

[11.20] Andrew shares […]

By |2018-11-21T08:09:40+00:00November 21st, 2018|Sales Reinvented Podcast|0 Comments

Episode 104: Dennis Brown

Episode #104: Dennis Brown

The Luckiest Guy on LinkedIn

MEET

Dennis Brown

Dennis Brown is a speaker, an author and a consultant. He is the founder of Linked Academy a US based consulting firm which helps consultants, coaches and business to business sales leaders generate more leads and business through LinkedIn. Dennis is also the host of the widely popular Growth Experts Podcast and is ranked as one of the top 25 influencers by Influencive. He also wrote to book the 7 habits of highly successful LinkedIn users.

Key Takeaways From This Episode

[01.05] Dennis defines Social Selling – leveraging social networks to develop relationships with your target market, leading to opportunities in sales.

[01.41] Why haven’t some companies embraced social selling  – tunnel vision and a lack of openness.

[04.02] Which social media platforms should a modern sales professional be active in – Dennis shares which his go to platform is.

[05.08] Are there any tools that you recommend as part of a successful social selling strategy – Dennis shares the ‘no brainer’ social selling tool for everyone in b2b sales.

[06.45] Dennis shares his top three social selling do’s and don’ts – Don’ts – treat your profile like a resume, don’t go too fast, Don’t understand the value of leveraging content. Do’s – Create video content

[10.55] Dennis shares his favourite social selling story – Is Dennis the luckiest guy on […]

By |2018-11-11T17:13:57+00:00November 14th, 2018|Sales Reinvented Podcast|0 Comments
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