Episode #108: Jack Kosakowski
Getting Visible, Valuable and Connected
Jack Kosakowski is a Sales Practitioner who is changing the negative image of millennials, He is the Global Head of B2B Social Sales Execution for the Creation Agency which is a Sales Training and Marketing Agency and is a renowned sales blogger and podcaster, Jack is also on the Social Media Marketing Top 100 Influencers and Brands list by Onalytica.
Key Takeaways From This Episode
[01.05] Jack defines Social Selling – Getting visible, valuable and connected to your buyers.
[01.55] Why haven’t some companies embraced social selling and why should they – Most companies don’t know how to sell, you can’t teach an old dog new tricks, it takes time and effort.
[03.40] Which social media platforms should a modern sales professional be active in – You should know your buyers and where they are. Pick the channels where you know your buyers live and stick to them.
[04.25] Are there any tools that you recommend as part of a successful social selling strategy – LinkedIn sales navigator, listbuilder, Lead IQ are some of the tools that Jack recommends
[05.18] Jack shares his top three social selling do’s and don’ts – Don’t connect and pitch, don’t think that sharing your companies content, don’t social sell if you don’t have a strategy. Do post regularly and share great content with your clients.
[06.50] Jack shares his favourite social selling story – Jack shares one of his biggest win in social selling through LinkedIn.
[08.52] What advice would you give to a CEO who hasn’t made the leap of using social selling – Look at how many followers Bill Gates has vs Microsoft, Branson vs Virgin, Musk vs Tesla. Leaders need to allow their customers to get inside their mind.
More About Jack
What was the last book you read?
Ga Selling by Keenan
Who / What inspires you?
Huge fan of Simon Sinek’s work.
What aspect of your own Social Selling program are you most focused on improving at the moment?
How to scale targeted sales conversations using paid media on Facebook, Instagram, and LinkedIn.
Chelsea soccer all day! Boys in Blue!
How can our listeners contact with you?
Connect with me on Linkedin! Check out www.Skillslab.io